Their control of English-language science publications
is even greater. Abandon all notions of impartial
climate science. In publish-or-perish academia,
publishers rule professors. In the
Bertelsmann-ElsevierHoltzbrinck legion march thousands
of science journal editors. Regarding climate-related
publications, scientific or otherwise, the market share
held by these firms approaches monopoly.
Advertising opens a separate pathway for EU states to
colonise Anglo-American culture. Many EU-based
multinationals, including many “strategic” enterprises,
sell wares into Anglo-American markets. To do so, they
purchase advertising space from domestic media
companies. The full list of European businesses Page |
18 buying such ad space would run into the hundreds and
would include: IKEA, Christine Dior, Michelin, Heineken,
DHL, and Bayer et al; plus many firms programmatically,
irreversibly committed to the energy transition i.e.,
Shell, Electrolux, Renault, Volkswagen, Daimler and BMW
et al.
A 2018 study of the largest 50 purchasers of American
advertising named 5 European enterprises: AB Inbev,
Louis Vuitton, Fiat, L’Oréal and Nestle. These firms
each bought between $1.4 billion to $2.2 billion worth
of ad space in the USA. They collectively handed over
almost $10 billion to mainstream US media companies. The
total sum moving from EU-based multinationals to the
English-speaking world’s mainstream media must be some
multiple of that. Furthermore, much of this money spools
through the advertising subsidiaries of Publicis,
Vivendi and Bertelsmann.
Ad campaigns influence the zeitgeist in incalculable
ways. More importantly, this quantum of ad space buying
necessitates close continuous contact between
“strategic” European conglomerates and the inner
sanctums of Anglo-America’s mainstream media. Such
interactions present irresistible opportunities to
advance the omnipresent, overarching climate agenda.
In addition to commercials, music, books, and academic
papers – these firms also flood English-speaking markets
with movies, video games, news articles and YouTube
videos. Still, the cultural force these firms exert in
the Anglosphere is weak compared to the influence they
exert in western Europe where they are inseparable from
their host governments’ information agendas. In Europe’s
northwestern quadrant these same firms own well over a
thousand mainstream television stations, radio stations,
weekly magazines and daily newspapers. They also publish
most educational material, and own outright four of the
top journalism, media studies, and digital communication
colleges.
The coordinated efforts of these firms, and associated
government ministries, is formalised and solidified
through entities like the aforementioned French Business
Climate Pledge. Another example of structured
centralization is the European Data News Hub – a joint
venture of European agencies like AFP and the German
News Service (DPA). The Hub disseminates news stories
while stimulating internal discussion among members
about pressing issues, notably “the environment.” DPA,
in turn, is owned by 177 German media investors. DPA’s
1,248 employees work out of 95 offices, 41 of which are
outside Germany. In addition, 12 state-involved German
media companies belong to the hyper-active European
Broadcasting Union where they join 8 Dutch, 4 French and
3 Swedish agencies.
To conceptualise these media conglomerates as anything
but a unified bloc is a sociological error. These firms
transfer assets from one to another in ways that require
intimate protracted high-level contact. They engage in
joint ventures with one another, and they have mutual
memberships in trade associations and political
initiatives. They often work for, and they are embedded
within, the same interlocking network of European
multinationals.
The greatest attractor pulling together Europe’s media
giants is their common integration into their host
national governments. Each firm is a de jure or de facto
“strategic” enterprise operating in conscious,
institutionalised tandem with its host government. Said
governments are without exception openly and forcefully
devoted to the climate-rationalised energy transition.
Each firm, through word and deed, demonstrates authentic
commitment toward advancing this energy transition; and
they utilise the cultural assets at their disposal to
press this agenda.
These media conglomerates sit at the nucleus of a tight
policy compact encompassing scores of European
government ministries, mega-banks, and manufacturing
enterprises. Prominent among them are giant Page | 19
firms deeply vested into electro-mobility and renewable
energy (Orsted, Bollore, Dassault, Volkswagen, Renault,
Société Générale, Siemens, Deutsche Bank, Daimler, and
Credit Suisse et al).
Unfortunately, the social movement in the Anglosphere
resisting the climate agenda often imagines the climate
crusade as being rooted in, and/or funded by, the
Russian Federation or People’s Republic of China. They
are barking up the wrong tree. Apart from lacking a
motive, and apart from the lack of evidence for this
allegation, Russia and China simply do not possess the
capacity to implement such a comprehensive
politico-cultural campaign. These two countries combined
do not exert one percent of the sway on Anglo-America
that EU states, and their attendant commercial
enterprises, do.
A related error is the envisioning of Climate Change as
a “Leftist” campaign. Climate Change was initiated by,
and continues to be orchestrated by, sections of the
European oligarchy (along with their similarly socially
elevated allies from similarly resource-challenged
metropolitan environs of Anglo-America). These folk are
neither radical levellers nor sincere internationalists.
They are elitist plutocrats and Europefirsters. The
political ideology of this cohort is best described as
“centrist” albeit with tendencies toward, and historical
roots in, Eurofascism.
The oil-and-coal phaseout actually makes sound economic
sense to West Europeans. They plan to build their way
toward that long-cherished goal of European Energy
Independence. They wish to overcome comparative economic
disadvantages born of resource-poor homelands. With the
same stroke, they hope that by occupying the ground
floor of the energy transition they will dominate
crucial future industries (electric cars, wind turbines,
bio-fuel digestors, energy saving appliances et al). For
Western Europeans Climate Change is win-win. Conversely,
for Anglo-Americans this same energy transition spells a
wholly unnecessary economic catastrophe.
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